Skip to content



Your cart is empty

Privacy Policy

Updated on: 20th October 2023

Privacy Policy for weheartfamily Ltd trading as The Bshirt and for our European sister company weheartfamily OÜ.

weheartfamily Ltd trading as The Bshirt
Company number: 09977710
Registered office address: 26 Barnhurst Path, Watford, England, WD19 6TT.

weheartfamily OÜ
Reg No: 16290804
Business address: 4 Castle Street, Totnes, Devon, England, TQ9 5NU.
Registered office: Harju maakond, Tallinn, Kesklinna linnaosa, Tornimäe tn 5, 10145, Estonia.

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the “Site”).

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers  or you Paypal email), email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products, services or activites.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

We share your Personal Information with third parties to help us use your Personal Information, as described above.

We use Shopify to power our online store - you can read more about how Shopify uses your Personal Information here:

We also use Google Analytics to help us understand how our customers use the Site - you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

We send your Order Information to Xero, our accounting software, to allow us to match your order invoice with your payment transaction - you can read more about how Xero uses your Personal Information here:

We use Klaviyo to allow us to send you emails in line with your preferences - you can read more about how Klaviyo uses your personal information here:

If you fill in our Return and Exchange form we store your information including your name, email address and order number in a third party app powered by POWr  - you can read more about how POWr uses your personal information here:

We use ReferralCandy to manage our referral program - so that you can receive a reward for recommending our products to your friends - you can read more about how ReferralCandy uses your personal information here:

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.


The following general terms and conditions (the "General Competition Terms") will apply to all competitions run by Bshirt.

  1. Individual competitions will also be subject to, and the General Competition Terms will be supplemented and/or modified by, additional terms and conditions (the "Specific Competition Terms") that will be specified in connection with each competition.
  2. Competitions are open to individual residents of the UK aged 18 or over, except employees of Bshirt, their associated, affiliated or subsidiary companies, and their families, agents, or anyone connected with the competition.
  3. Winners will be responsible for ensuring they are able to accept the relevant prize, as set out and in accordance with these General Competition Terms and any applicable Specific Competition Terms.
  4. We reserve the right to redraw a competition winner if the relevant prize is not accepted or claimed within the time period stated in the applicable Specific Competition Terms.
  5. Completing and submitting a competition entry form will be deemed acceptance of the General Competition Terms and any applicable Specific Competition Terms.
  6. The General Competition Terms and any applicable Specific Competition Terms shall be governed by the laws of England and Wales and subject to the exclusive jurisdiction of the English courts.
  7. Any personal data that is collected as part of any Bshirt competition will be processed in accordance with applicable UK data protection legislation. 
  8. We reserve the right to withdraw any competition at any time without prior written notice and/or to alter or amend the General Competition Terms or the Specific Competition Terms for any competition at any time.
  9. Our decision is final and binding in all matters relating to any competition and no correspondence will be entered into.
  10. All standard terms and conditions from time to time for use of the Bshirt Website and Service apply.

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at or by mail using the details provided below:

Bshirt, Conex House, 148 Field End Road, Eastcote HA5 1RJ.